2010-2019: ten years of tech innovations

Since the turn of the century, technological advances have multiplied exponentially from year to year. So, as we head into 2020, let’s stop for a moment to measure how far we’ve come since 2010 in terms of technology. Here is a selection of 10 inventions that have changed our lives, both on a personal and professional level.

Reinventing Yourself – How Brice Became a Geek

Ever wanted to take a peek into the mind of a CEO of an international digital and communication agency? This is your chance… Emakina Group’s CEO Brice Le Blévennec sometimes refers to himself as ‘an Uber Geek’, and considers it an honorary title. But how did he become a geek? How did the fire kindle […]

Internet of Things, a Damn Chaos

The Internet of Things seen by Brice Le Blévennec, CEO of Emakina. For those who follow me on Pinterest, you may have noticed that I’ve been collecting connected objects for years (gadgets for the house, the car, smart watches, Quantified Self bits…). Until recently, these technologies were reserved for an elite group of geeks ready to devote […]

ING #Hackathon #SYTYCC

Last weekend was the get together for the first and already infamous (or should we say ING-famous) ING Hackathon. For this exciting new initiative, geeks united at the ING headquarters in Brussels on March 29th, to be part of an epic 48 hour student hackathon, with a ticket to Silicon valley at the finish for […]

Be optimistic, says Brice Le Blévennec in Elle

Should we all look gloomy and feel depressed? Not according to Elle Belgium. Their editors think tomorrow will be a better day. So they asked 5 visionary people to let their light shine on the matter and look into the future. A food writer, an entrepreneur, a fashion creator, a scientific researcher and a pro […]

Does work have a future?

“Workers of the world…” Will this classic opening of Marxist-inspired political discourses soon be obsolete? Whatever the politics, the facts are there: rampant robotisation and advances in artificial intelligence have already begun to shake up the way we think about work. It won’t be long before this transformation will have progressed so far that the need to fundamentally reinvent our relationship to employment will be inevitable. So what is the future of work? Let’s start by asking ourselves if “work” has a future at all…

User Experience = Agencies’ New Core Business

The earth has revolved once more around the sun: we are in 2016 and the Digital Transformation is in full swing. Faced with a world of digital native start-ups, companies with physical operations used to appeal to specialist agencies. Now, though, they are increasingly running their own digital operations. The agencies need to rethink their […]

Geek, (not) a four letter word!

In contrast to the still negative term ‘nerd’, referring to the more isolated compulsive and obsessive person, with a focus on a few specific topics, geeks live in the vast open space of free imagination, hungry consumption of stories and gameplay, TV series and fun technology.

Emakina and Selligent organise ‘Connected consumer’ CRM dinner

Integrated customer experiences, CRM and e-commerce have become vital in the battle for the consumer’s heart.   That is why Emakina and its partner Selligent, global leader in multi-channel marketing, stage a knowledge dinner on March 6th at the Amsterdam ‘The Dylan’ hotel. At the event, both companies want to show marketers and IT experts […]

The Art of Artificial Recognition

Human beings have an innate need to be recognised and appreciated for their accomplishments. Certain online platforms have successfully identified this need and learned how to cater for it. Those, and only those, have a chance to change the future of human communication.   Back in the 1940s, the ‘Maslow hierarchy of needs’ revolutionised our […]

Emakina Inside, a podcast about tech that improves our lives

Twice a month, Faskil and Emakina CEO/CVO Brice Le Blévennec discuss a facet of daily life, personal or professional, that we want to see radically improved. And you can hear their discussions in our new podcast series, Emakina Inside.

NRJ Startup Winner Creates Mario Kart in Real Life

Emakina loves creativity, entrepreneurship and tech innovation. So when NRJ radio invited our CEO Brice Le Blévennec to join the jury of their Startup initiative, he did not have to to think twice. The theme of the NRJ Startup competition was ‘Projects to rock your everyday life’. And that’s what the participants delivered. No less […]

Le nouveau site de Brussels Airlines prend son envol avec Emakina

Brussels Airlines a lancé la nouvelle version de brusselsairlines.com en collaboration avec Emakina, son partenaire digital depuis 10 ans. Aujourd’hui, c’est avec une grande satisfaction que les deux entreprises dressent un bilan déjà largement positif de ce lancement. Le site a été complètement repensé dans le but de faciliter les services en ligne et l’accès à […]

Last Train to the New Economy by Brice Le Blévennec

Since the dawn of time, human beings have attempted to accumulate assets in their quest for happiness. Yet, this fundamental principle of an ownership-based economy is currently being challenged and redefined, as one of the numerous side-effects of the digital revolution. For the first time in history, we marketers are expected to attract consumers who […]

Brice Le Blévennec brings us ‘back the future’!

You are not delusional, nor are you in the future! But if you held in your hands today’s edition of Belgian journal Le Soir, you might have asked yourself these questions. The paper is dated 18.12.2137…   Brice Le Blévennec, Emakina’s Chief Visionary Officer, took part in the conceptualisation and contributed some of the articles of this special futuristic […]

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