Pharma and healthcare: how to tackle 4 key obstacles to accelerate digital transformation (especially now)

Pharma and healthcare companies operate in a highly regulated industry when it comes to communication. Each message must meet very high standards in terms of transparency. There is also a limit on the messages that can be aimed at a general audience.
Brands in this industry communicate in both public and private environments and are therefore required to create multiple customer journeys that can differ quite substantially from one another.
they need to have a strong digital marketing and communication plan in place to deal with legislation without losing the impact of their communication, to engage different audiences via different channels and to improve brand performance online.

7 Snapshots from Salesforce Dreamforce

From the first glimpse of the Dreamforest to the applause closing at the last day’s final session, Salesforce once again made Dreamforce a true experience. It is impossible to tell everything, so here are seven snapshots to remember Dreamforce ’19 by.

DBG Makes Home & Housing Economics Seriously Funny for SBAB

Famous Swedish show star Erik Haag prepares a ‘seriously funny comedy show’ at the Globe for SBAB bank Can you make home & housing economics “great fun”? Let’s ask famous Swedish comedy star Erik Haag to try to answers this question… That’s the original central idea in a creative campaign, concocted by Swedish bank SBAB […]